New York Yankees owner George Steinbrenner died Tuesday of a heart attack at his Tampa home. In his decades running one of the world's most renowned teams (his Bronx Bombers notched seven World Series pennants since his 1973 purchase of the club), Steinbrenner, 80 years old at his death, transcended sports to become a pop culture icon.
FanHouse writes: "Not long into his ownership, a New York tabloid coined the nickname 'The Boss,' and it not only stuck, but Steinbrenner liked it."
source